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EXHIBITION & EVENT
Flashing Art
Poetry & Art Summer Camp
Art & Cosmopolitanism in Digital Era
Hometown Series - Hai Bo’s Northland
The Scorching Screen
Pearl River Delta as The Field
 Art Shenzhen 2020

VISUAL/BRAND IDENTITY
Pingshan Art Museum
Miss Tree
Nicos
 Malong Technologies
Lishui Cultural Center
AndLucky

EDITORIAL & PUBLICATION
ARTDBL Zine
 April Fools

INTERACTIVE
Malongtech Website
BGI Canseq Website
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POSTER
No Entry
 Public Welfare
TYPOGRAPHY
Imagination of Words

ILLUSTRATION
Seasons' Words
Monologue
Self Journey
Fragments of Life
Black & White
 Portrait

 STRATEGIC/RESEARCH
AlipayHK
Vitasoy
Bosch eBike
McKinsey Digital - Nurses in Circles 
Next Pop Culture Toys in Virtual World
%Arabica Café case studies
Applying New Technologies to Develop Successful Retail

Miss Tree
美树庄

Logo Design, Brand Identity


Designer: Esther LIU
Year: 2016
Client: Miss Tree 美树庄


美树庄是一个主打天然的棉质类纸类生活品牌，以“生活的光合作用“作为理念，让自然与人形成共鸣。这一套logo及视觉系统围绕自然、温暖、舒适为关键词打造品牌感，希望每一位用户在使用产品时能感受到自然的唤醒。

Miss tree is a natural lifestyle brand, with the concept of "photosynthesis of life", letting nature resonate with people. This set of visual system is around nature, warmth, comfort, hope that every user can feel the awakening from nature when you using it.


















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