The Scorching Screen - Academic Salon
焦灼的屏幕—四季学术沙龙
Visual DesignYear: 2020
Pingshan Art Museum 坪山美术馆
焦灼的屏幕—四季学术沙龙活动是由坪山美术馆于2020年春季主办的沙龙主题，协办单位为打边炉。在新冠疫情波及全球之时，“焦灼的屏幕”作为沙龙主题被延展讨论：屏幕革命、屏幕强权及关于屏幕的论述。
海报设计以“焦灼的屏幕 The Scorching Screen”为主体形象，以电子设备中的基础点阵式像素字体为原型展开字形设计，针对本应是清晰的笔划边界进行了虚焦处理，表达焦灼与不安定的心境，同时呼应沙龙所探讨的关于技术未来与新媒体艺术的种种不确定性。
贯穿海报的几何线条为“坪山美术馆”建筑外形的抽象化处理；四方体标识为本系列活动新设计的符号。在设计系列海报时需同时兼顾沙龙主题视觉与美术馆视觉系统，以使后续的沙龙主题活动得以延续重复符号。
"The Scorching Screen" is the main topic of "The Seasons Academic Salon", organized by Pingshan Art Museum, co-organized by Artdbl in spring of 2020. As COVID-19 spread across the world, "The Scorching Screen" was discussed and extended into: the screen revolution; the power of the screen, and the discussion about the screen.
"The Scorching Screen" is as the main image of the poster design. I use the basic dot-matrix font in electronic devices as the prototype to expand the typeface design. I also blur the borders of the strokes which is supposed to be clear, expressing anxiety and instability. It also echoes the technological future and new media art discussed by the salon.
The geometric line through the poster is the abstract symbol of the characteristics of Pingshan Art Museum; the square logo is a newly designed symbol for the salon series. It is necessary to take into account both the salon‘s vision and the visual system of the art museum when designing a series of posters, which is for continuing the symbols in subsequent events.
