Hi, I’m Yifen, a human-centric designer and visual creator based in Munich (Germany), and from Shenzhen (China.) With over 8 years of experience, I drive impact across diverse industries by leveraging 4 core pillars: complex systems design, seamless product implementation, visual communication design and design research.
I believe design is not merely a problem-solving tool, but a lens for problem-discovery. I am passionate about navigating the tension between visual intuition and logical rigor to explore interdisciplinary connections.
Beyond design, my curiosity connects with the natural world and the structured narratives of art and architecture. These pursuits, alongside my cross-disciplinary reading, continually recalibrate my lens.
Working Experience
11/24 - Now
Munich, Germany
11/22 - 07/24
Cologne, Germany
12/21 - 04/22
Hong Kong
10/21 - 01/22
Hong Kong
03/20 - 07/21
Shenzhen, China
08/18 - 03/20
Shenzhen, China
07/14 - 08/18
Shenzhen, China
Munich, Germany
11/22 - 07/24
Cologne, Germany
12/21 - 04/22
Hong Kong
10/21 - 01/22
Hong Kong
03/20 - 07/21
Shenzhen, China
08/18 - 03/20
Shenzhen, China
07/14 - 08/18
Shenzhen, China
UI/UX Designer
Agile Robots SE
Robotics, Intelligent Automation, Human-Robot Collaboration
UI/UX Designer
Saloodo - DHL Freight
Digital freight, Logistics, Software as a Service (SaaS)
Service designer / design researcher / UI/UX designer
AlipayHK + Hong Kong Polytechnic University (PolyU Design)
Multidisciplinary / Strategic Design Project
Service designer / design researcher / Product designer
VITASOY + Hong Kong Polytechnic University (PolyU Design)
Multidisciplinary / Strategic Design Project
Design Specialist / Executive
Pingshan Art Museum
Contemporary art, Curation, Exhibition
UI/UX / Brand / Visual Designer
Malong Technologies
Artificial intelligence, Digital retail, Software development
UI/UX / Visual Designer
BGI Group
Genomics, Healthtech, Biotechnology
Agile Robots SE
Robotics, Intelligent Automation, Human-Robot Collaboration
UI/UX Designer
Saloodo - DHL Freight
Digital freight, Logistics, Software as a Service (SaaS)
Service designer / design researcher / UI/UX designer
AlipayHK + Hong Kong Polytechnic University (PolyU Design)
Multidisciplinary / Strategic Design Project
Service designer / design researcher / Product designer
VITASOY + Hong Kong Polytechnic University (PolyU Design)
Multidisciplinary / Strategic Design Project
Design Specialist / Executive
Pingshan Art Museum
Contemporary art, Curation, Exhibition
UI/UX / Brand / Visual Designer
Malong Technologies
Artificial intelligence, Digital retail, Software development
UI/UX / Visual Designer
BGI Group
Genomics, Healthtech, Biotechnology
Education
09/21 - 10/22
Hong Kong
09/10 - 07/14
Shenzhen, China
Hong Kong
09/10 - 07/14
Shenzhen, China
Master of Design - International Design and Business Management
Hong Kong Polytechnic University (PolyU Design)
Full time
Bachelor of Artistic Designing - Visual Communication Design
Shenzhen University (College of Art and Design)
Full time
Hong Kong Polytechnic University (PolyU Design)
Full time
Bachelor of Artistic Designing - Visual Communication Design
Shenzhen University (College of Art and Design)
Full time
Methodologies and Skills
Design Thinking
Design Research
Visual Creation
User Experience
Collaboration and Management
Software Tools
Design Research
Visual Creation
User Experience
Collaboration and Management
Software Tools
Design leadership, design sprint method, service design method, double diamond model, user journey map, service blueprint, Accessibility design
User interview, contextual inquiry, cultural Probes, participatory design, observation, formative usability testing, cognitive walkthrough, stakeholder mapping
Graphic design, UI creation, design systems, illustration, typography, painting, drawing, printmaking, motion graphics, branding & identity design, infographics
Google UX design professional certificate, usability testing, story telling, prototyping and wireframing, design token management
Cross-functional management, design sprints, scrum development engagement, project planning, brand management, business plan writing
Adobe Creative Suites, Figma, Sketch, Axure, Finalcut, Video filming & editing, Procreate, Storybook, Midjourney, Hotjar, Google Analytics
User interview, contextual inquiry, cultural Probes, participatory design, observation, formative usability testing, cognitive walkthrough, stakeholder mapping
Graphic design, UI creation, design systems, illustration, typography, painting, drawing, printmaking, motion graphics, branding & identity design, infographics
Google UX design professional certificate, usability testing, story telling, prototyping and wireframing, design token management
Cross-functional management, design sprints, scrum development engagement, project planning, brand management, business plan writing
Adobe Creative Suites, Figma, Sketch, Axure, Finalcut, Video filming & editing, Procreate, Storybook, Midjourney, Hotjar, Google Analytics
Between Trees and Concrete
