I’m Yifen LIU, a multidisciplinary designer based in Munich (Germany) and Shenzhen (China), specializing in user experience design, user research and visual communication design.

I graduated from the Hong Kong Polytechnic University with a master's degree in IDBM (International Design and Business Management). Previously I studied visual communication design at Shenzhen University and received a bachelor's degree. 

I have professional experience in User Experience Design, Visual Design and User Research across diverse industries:

Currently working as a UI/UX Designer in the robotics industry in Munich, designing intuitive user interfaces and optimizing user experiences for advanced robotic systems. 

Worked as a UI/UX designer in digital freight (a subsidiary of DHL) in Cologne, Germany, focusing on user experience and interface design for logistics platforms.

Worked as a Branding / Experience Designer in Computer vision, digital retail (Malong Technologies) in Shenzhen, China, developing brand visual specifications and specializing in visual design for AI-powered solutions.

Worked at Genomics and healthtech (BGI Group) in Shenzhen, China,improving user experience for a cervical cancer prevention platform and HPV control project.

Worked at the Contemporary Art Museum (Pingshan Art Museum) in Shenzhen, China, as a design expert, leading the visual identity (VI) design, art concepts visualization and planning for curation.

Participated in cooperation projects with prominent companies such as AlipayHK, Vitasoy, and others.

This website mainly displays my visual communication design projects, as well as the value and continuous innovative practice it plays in brand integration, concept implementation and interdisciplinary collaboration. Visual communication design translates information, presents it and visualize it in a way that people can easily understand. I am passionate about using visual methods to integrate complex and abstract information, explore interdisciplinary integration and possibilities, and maintain curiosity and enthusiasm for the future and innovation.

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刘伊芬, 目前生活、工作在德国慕尼黑，来自中国深圳，拥有跨学科背景(用户体验设计、设计策略研究及视觉传达设计)。获得香港理工大学设计学院IDBM(国际设计及商业管理)硕士学位，与深圳大学设计学院视觉传达设计学士学位。

我拥有在多个行业的用户体验设计、视觉设计和设计研究的专业经验：

• 目前在德国慕尼黑的机器人技术行业担任UI/UX设计师，负责用户界面设计、用户研究及优化机器人系统的用户体验。 
• 曾在德国科隆的数字货运平台（DHL子公司）担任UI/UX设计师，专注于物流平台的用户体验、用户研究和界面设计。 
• 曾在中国深圳的人工智能计算机视觉行业（Malong Technologies）担任品牌/体验设计师，负责品牌视觉规范，并专注于AI解决方案的视觉设计。 
• 曾在中国深圳的基因组学与健康科技公司（华大基因）工作，优化宫颈癌预防平台和HPV控制项目的用户体验。 
• 曾在中国深圳的当代艺术博物馆（坪山艺术博物馆）担任设计师，主导视觉识别（VI）设计、艺术概念可视化及策展规划。 
• 曾参与与支付宝香港、维他奶等国际公司的设计战略及用户研究项目。
  

本网站主要展现本人的视觉传达设计项目，及其在品牌整合、概念落地及跨学科协作中所发挥的价值及持续的创新实践。视觉传达设计帮助翻译信息，以人们易于理解的形式呈现或解决问题。我热衷运用可视化方式整合复杂及抽象信息，探索跨学科的融合及可能性，对未知事物及创新保持好奇心与热情。