AlipayHK 
AlipayHK 电子钱包

Interactive Design, Design Research, Strategic Design


Year: 2021-2022
AlipayHK 
本项目为本人于香港理工大学IDBM硕士课程期间的企业合作项目，涉及多学科设计研究、设计策略和设计方案。

• 使用各种用户研究方法深入研究并观察用户行为，针对用户体验进行深度分析。深入的桌面调研、行业及市场研究与分析。
• 从研究结果中获取洞察，为客户开发设计机会点及可用场景。参与从构思到实施的复杂项目阶段。负责从交互原型设计到界面视觉设计的落地。
• 通过构思创新和可持续的参与策略，协助AlipayHK扩展GenZ年轻一代市场。整合业务需求及市场现状，落实设计可行性。

团队内其他成员：于瀚博，戴凌骅，黄政馨
导师: Prof. Denny Kevin, Terry Lam, Chee Ngai Ng

Multidisciplinary research and design projects. Corporated projects during my master's programme study in PolyU.

• Conducted with user research methodologies, qualitative data signals, industry and market research.
• Framed insights from research findings to develop opportunities and available scenarios for AlipayHK. UX/UI implementation.
• Empowered AlipayHK to expand the young generation market by ideating innovative and sustainable engagement strategies. Translated and align the team's work with business priorities to focus on impact.

Other team members: Yu Hanbo, Dai Linghua, Huang Zhengxin
Tutors: Prof. Denny Kevin, Terry Lam, Chee Ngai Ng