Vitasoy - Lifestyles, Cultures & Innovation
Design Research, Multidisciplinary Design, Strategic Design, Product Design
Year: 2021-2022
VITASOY维他奶
MULTIDISCIPLINARY DESIGN & RESEARCH PROJECT
Collaborating with VITASOY in Hong Kong during my Master’s at PolyU, I drove multidisciplinary initiatives centered on Lifestyles, Cultures & Innovation. I utilized qualitative research to investigate emerging lifestyle trends and cultural shifts, translating these signals into innovative design concepts. My contribution focused on Gen Z engagement strategies and UX/UI exploration, ensuring that creative innovation remained grounded in market reality and business priorities.
CHALLENGE
- Designing a creative recycling campaign by means of the smart bin developed by VITASOY
- Uplift the awareness of recycle and sustainability mindset in Hong Kong and Southern China
- Link sustainability to VITASOY brand
Other team members: Wayne Luo, Shishi He
Tutors: Prof. Benny Leong
Target group, Research & Analysis
Insights & Opportunities
Design Process
Storyboard
Value of Campaign
