Urban spring - Leading a WELL life
Design Research, Multidisciplinary Design, Strategic Design, Business DesignYear: 2021-2022
AlipayHK
MULTIDISCIPLINARY DESIGN & RESEARCH PROJECT
During my Master’s study at PolyU, I spearheaded corporate projects focusing on the intersection of data and design. By synthesizing qualitative user feedback and environmental impact data, I identified strategic growth opportunities for Urban Spring. My work focused on incentivizing sustainable hydration habits among the younger demographic through innovative UX/UI solutions for smart water stations and digital engagement strategies, effectively aligning social impact goals with commercial business objectives.
CHALLENGE
- How to creatively build a BYOB (("Bring Your Own Bottle")) community which in turn create demand for Urban Spring and expand the network in HK, and to find more potential merchants?
Other team members: Wayne Luo, Shiyu Yang, Giselle Wang
Tutors: Prof.Benny Leong, Prof.Liu Wu, Prof.Clifford Choi
Mapping & Design Methodology
The Double Diamond design thinking process (Adopted from the Design Council)
DESIGN led innovation Map (Bucolo, S., & Matthews, J., 2011)
Background, Research & Analysis
Insights & Ideation
Design Solution Development
Final Design Solution
