Trivago Case Study
User Experience Design, Communication Design, Marketing and Insights
Year: 2023
Company: trivago
Industry: Online Travel / OTA & Metasearch, E-commerce
Analysis of Online Travel Agency vs. Metasearch Platform
SITUATION
Trivago users still don’t fully understand that trivago is a metasearch platform and not an online travel
agency (OTA). This means that sometimes they’re confused about where the booking takes place.
CHALLENGE
- Explain the difference between an online travel agency (such as Booking.com, Expedia.com, Hotels.com) and a metasearch platform such as trivago.
- Visualizing the online booking journey of a traveler with an OTA versus finding and booking the same hotel through a metasearch platform.
- Explain two user journeys using the media you think is best for this scope.
- Product difference
- Business Strategies
- Information Architecture
- Persona / User Journey Map
- Suggestions for Improvement
