Saloodo - DHL
Digital Freight Platform
Interactive Design, User Interfaces / User Experience DesignYear: 2022-2024
Company: Saloodo!-Part ofDHL Freight
Industry: Logistics and supply chain, Digital freight forwarding, Customer service
As a lead UI/UX designer, I drive the iterative design process from discovery to implementation with Design sprints, conducting user research, and usability testing and deliver high-quality design concepts to realize great customer experience and business value.
Website
Design System
Saloodo!’s design system is an enterprise-grade LogTech framework that balances the authoritative heritage of the DHL brand with the functional agility of a modern SaaS marketplace. It employs a rigorous modular component library, built for both shippers and carriers users to simplify complex logistics data into step-by-step workflows.
Foundation: Atomic Design
UX/UI Methods & Techniques: Component UX research, UI design based on brand tone, Style guide, Components library, UI Inventory
Software:
UX design process for Global platform
Saloodo global platform consist of Shipper UI and Carrier UI platforms for different specific user groups. It ensures the shippers to compare qualified carriers and book online with seamless payment, and benefits carriers users to find transport orders, and get paid quickly.
My expertise is to optimize the platform's user experience by refining its usability, accessibility and efficiency, ultimately enhancing user satisfaction and productivity.
UX/UI Methodologies & Techniques: Triple diamond process
• Conducting UX research & interviews
• Synthesizing research findings
• Ideating with stakeholders
• Prototyping and interactive flows
• Usability testing
• Iteration in Design sprints
Ideation Workshop
During the project, I conducted collaborative brainstorming session with stakeholders (product managers, business team, target users) to generate ideas and potential solutions so as to address the specific challenge, and to create a shared understanding of the problem space, and discuss user-centered design solutions.
Software:
User Flow & User Journey
Outlining the steps the user takes within a particular feature or process, which stakeholders understand the logical structure and flow of a user's interaction, enabling them to optimize the process, remove bottlenecks, and enhance the user experience.
UI Solution Designing
During the project, I conducted collaborative brainstorming session with stakeholders (product managers, business team, target users) to generate ideas and potential solutions so as to address the specific challenge, and to create a shared understanding of the problem space, and discuss user-centered design solutions.
Usability Testing
Enabling visualization and interaction, gathering user feedback to inform improvements. This stage ensure the final product is user-friendly and meets user needs.
Analyzing and Tracking User Feedback
Utilizing Hotjar and Google Analytics to gather, analyze, and track user feedback and behavior. Getting insights into user preferences and pain points to improve user experience and drive product success.
Software:
