User Experience / HCI




MALONG TECHNOLOGIES - AI COMPUTER VISION SOLUTIONS

Brand identity, Visual creation, User experience design

Year: 2019-2020
Company: Malong Technologies
Industry: Artificial Intelligence, Computer Vision, Retail technology, Data analytics

Malong Technologies is an artificial intelligence company that provides state-of-the-art computer vision technology for the enterprise. The company develops products and solutions for businesses worldwide based on award-winning scientific research.

This project contains the company’s branding design, user experience design, visual and graphic design in marketing promotion, demo video shooting and editing, etc.




CVPR 2019
(IEEE Conference on Computer Vision and Pattern Recognition)


The key vision shows the artificial intelligence visual recognition technology, which highlights the California beach.

Long Beach, USA


NRF 2020：
RETAIL’S BIG SHOW


Visual design for the NRF 2020 Retail Conference. The solution is to help retailers prevent shrink. The visual design focuses on the theme "SHRINK STOPS HERE" (which means identifying theft by AI recognition technologies). Customers: retailers, enterprises with the need for loss prevention.

New York, USA

WEBSITE DESIGN 


︎ https://malongtech.com/

A website that provides state-of-the-art computer vision technology for the enterprise. The company develops products and solutions for businesses worldwide based on award-winning scientific research.

Purpose of the Revision

  • Brand Authority: To effectively communicate the brand’s core identity and elevate brand awareness within the AI sector.
  • Strategic Restructuring: To reorganize the business framework, ensuring the platform's architecture aligns with the company's evolving product roadmap and service offerings.

Website Positioning

  • Solution Showcase: To demonstrate cutting-edge AI product identification solutions and highlight key scientific research breakthroughs for retail stakeholders.
  • Efficiency & Excellence: To assist the retail industry and adjacent sectors in digital transformation, significantly enhancing operational efficiency and service quality.

Visual Style

  • Innovative & Tech-Forward: Reflecting the cutting edge of AI development.
  • Professional & Minimalist: Clean, concise layouts that convey industry expertise and trust.

Target Audience

  • Primary (B2B): Enterprise-level clients and decision-makers in the retail and technology sectors.
  • Secondary: Tech enthusiasts and professionals interested in the advancements of AI visual recognition.

VISUAL STORYTELLING & VIDEO PRODUCTION

I led the visual execution of this project, focusing on on-site cinematography and final video editing. By translating conceptual stories into structured scenes and cinematic sequences, I crafted a visual experience that effectively communicates the brand’s technological edge.

︎ Click the images to view the videos



RetailAI CABINET -  SMART CABINET SOLUTION


RetailAI® Cabinet enables practical self-serve shopping with the familiar format of a vending machine - but with significantly lower costs and a far better customer experience. By embedding product recognition within the cabinet, a “store” can be almost anywhere.

I was responsible for the exterior design of the AI smart product cabinet, as well as the visual design for online branding and marketing campaigns.



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