https://yifenliu.net YIFEN LIU Thu, 15 Jan 2026 13:55:25 +0000 https://yifenliu.net en https://yifenliu.net/AG-overview Tue, 06 Jan 2026 16:16:21 +0000 YIFEN LIU https://yifenliu.net/AG-overview YIFEN LIU UX / HCIUSER EXPERIENCE / HUMAN-COMPUTER INTERACTION ABOUT CONTACT Robotics Operation / Integration SystemHuman-Machine Interactive Design, UI/UX Design, User Research Year: 2024-NowCompany: Agile RobotsIndustry: Robotics, Mechatronics, AI-driven automation solutions*All images and video screenshots ©&nbsp;Agile Robots SE Agile Robots SE is a technology company specializing in advanced robotics and AI-driven automation solutions based in Munich, Germany and China. Agile Robots focuses on artificial intelligence and robotics, developing systems that offer state-of-the-art full-body force sensitivity and world-leading vision intelligence. As a UI/UX designer in the robots integration / operation system, I design human-machine experience and user interfaces that simplify complex robot controls, making interactions intuitive for operators of varying technical backgrounds. I focus on user research, creating prototyping and seamless workflows to enhance safety, efficiency, and precision in human-robot collaboration. Website <img width="1796" height="1122" width_o="1796" height_o="1122" data-src="https://freight.cargo.site/t/original/i/2526256e4acd41eb9f3670026a5ea82c87a559146b2cb72f4d3ab5a24bedfb8b/image.jpg" data-mid="242510651" border="0" src="https://freight.cargo.site/w/1000/i/2526256e4acd41eb9f3670026a5ea82c87a559146b2cb72f4d3ab5a24bedfb8b/image.jpg" /> Design Approach&nbsp;My design approach focuses on user-centered UI/UX for industrial robots. I start by conducting field research and interviews with operators and engineers to understand their workflows and pain points. Based on these insights, I create intuitive control panels, dashboards, and real-time feedback systems that simplify complex robotic functions. I work closely with cross-functional teams to ensure technical and user requirements are aligned, and use iterative prototyping and real-world testing to refine designs for optimal usability in industrial environments. UX/UI Methodologies &amp; Techniques: &nbsp;Triple diamond process • Conducting UX research, observation study &amp; interviews• Synthesizing research findings• Ideating with stakeholders• Prototyping and interactive flows • UI design development• Usability testing• Iteration in design sprints End Devices:• Desktop&nbsp;• Robot-dedicated tablets Software: <img width="1280" height="358" width_o="1280" height_o="358" data-src="https://freight.cargo.site/t/original/i/18abf015602e0df264b101b6c209af397617c234a7037e7e132e8174aca0d3f7/Group-1.png" data-mid="246962556" border="0" data-scale="11" src="https://freight.cargo.site/w/1000/i/18abf015602e0df264b101b6c209af397617c234a7037e7e132e8174aca0d3f7/Group-1.png" /> <img width="1229" height="691" width_o="1229" height_o="691" data-src="https://freight.cargo.site/t/original/i/122a4c0243d61c91bcdcbec4965dac3ccf719f3aa14905a9ca69338c3d918d6b/image-223.png" data-mid="242510658" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/122a4c0243d61c91bcdcbec4965dac3ccf719f3aa14905a9ca69338c3d918d6b/image-223.png" /> Due to confidentiality agreements, I’m unable to share all the projects and full details publicly. I’m happy to connect with fellow designers or industry peers to discuss and exchange ideas - feel free to reach out directly. 🕹️ Robotics Operations Platform 🔒️&nbsp; &nbsp; &nbsp; 🦾 Robotics Integration System 🔒️ &nbsp; &nbsp; 💻 Teleoperation HMI🤖️ Agile AI Assistant ← Previous &nbsp; Next → https://yifenliu.net/Saloodo-Digital-freight-platform Wed, 30 Jul 2025 15:15:22 +0000 YIFEN LIU https://yifenliu.net/Saloodo-Digital-freight-platform YIFEN LIU UX / HCIUSER EXPERIENCE / HUMAN-COMPUTER INTERACTION ABOUT CONTACT Saloodo - DHL Digital Freight PlatformInteractive Design, User Interfaces / User Experience Design Year: 2022-2024Company: Saloodo!-Part ofDHL Freight&nbsp;Industry: Logistics and supply chain, Digital freight forwarding, Customer service Saloodo! is a digital freight platform established by DHL combines logistics with flexibility and digital expertise. It simplifies shippers’ and carriers’ daily processes by providing a digital end-to-end solution for ordering and handling shipments. It maximizes the transparency and efficiency of the entire shipping process. As a lead UI/UX designer, I drive the iterative design process from discovery to implementation with Design sprints, conducting user research, and usability testing and deliver high-quality design concepts to realize great customer experience and business value. Website <img width="1130" height="636" width_o="1130" height_o="636" data-src="https://freight.cargo.site/t/original/i/d5c6d5a5e979ca7c51f7d19d0a53fc760121b14e1d71c1d1468cc92a800c26d4/csm_Saloodo_bc667f9e8e.jpg" data-mid="242453029" border="0" src="https://freight.cargo.site/w/1000/i/d5c6d5a5e979ca7c51f7d19d0a53fc760121b14e1d71c1d1468cc92a800c26d4/csm_Saloodo_bc667f9e8e.jpg" /> Design SystemSaloodo!’s design system is an enterprise-grade LogTech framework that balances the authoritative heritage of the DHL brand with the functional agility of a modern SaaS marketplace. It employs a rigorous modular component library, built for both shippers and carriers users to simplify complex logistics data into step-by-step workflows. Foundation: Atomic Design UX/UI Methods &amp; Techniques: Component UX research, UI design based on brand tone, Style guide, Components library, UI InventorySoftware: <img width="164" height="88" width_o="164" height_o="88" data-src="https://freight.cargo.site/t/original/i/b025ee5806606946d218dbd347f23131fc413dd6d4d359465943f94439774d93/Group-1261153569.png" data-mid="242451819" border="0" data-scale="18" src="https://freight.cargo.site/w/164/i/b025ee5806606946d218dbd347f23131fc413dd6d4d359465943f94439774d93/Group-1261153569.png" /> <img width="1280" height="874" width_o="1280" height_o="874" data-src="https://freight.cargo.site/t/original/i/1de772359f5e8a89c9579b8fa03637a00560d3dd15da5a0d32efff5096c79385/Group-1261153570.png" data-mid="242451029" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/1de772359f5e8a89c9579b8fa03637a00560d3dd15da5a0d32efff5096c79385/Group-1261153570.png" /> UX design process for Global platform Saloodo global platform consist of Shipper UI and Carrier UI platforms for different specific user groups. It ensures the shippers to compare qualified carriers and book online with seamless payment, and benefits carriers users to find transport orders, and get paid quickly.My expertise is to optimize the platform's user experience by refining its usability, accessibility and efficiency, ultimately enhancing user satisfaction and productivity. UX/UI Methodologies &amp; Techniques: &nbsp;Triple diamond process • Conducting UX research &amp; interviews• Synthesizing research findings• Ideating with stakeholders• Prototyping and interactive flows• Usability testing• Iteration in Design sprints <img width="1229" height="691" width_o="1229" height_o="691" data-src="https://freight.cargo.site/t/original/i/122a4c0243d61c91bcdcbec4965dac3ccf719f3aa14905a9ca69338c3d918d6b/image-223.png" data-mid="242451153" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/122a4c0243d61c91bcdcbec4965dac3ccf719f3aa14905a9ca69338c3d918d6b/image-223.png" /> Ideation Workshop During the project, I conducted collaborative brainstorming session with stakeholders (product managers, business team, target users) to generate ideas and potential solutions so as to address the specific challenge, and to create a shared understanding of the problem space, and discuss user-centered design solutions.Software: <img width="86" height="91" width_o="86" height_o="91" data-src="https://freight.cargo.site/t/original/i/f747e95d3064fe95cee4b017e5ac518e0cc68dc4cae36e2f270e892b39bb7774/Group-122.png" data-mid="242451663" border="0" data-scale="13" src="https://freight.cargo.site/w/86/i/f747e95d3064fe95cee4b017e5ac518e0cc68dc4cae36e2f270e892b39bb7774/Group-122.png" /> <img width="3507" height="2480" width_o="3507" height_o="2480" data-src="https://freight.cargo.site/t/original/i/2025563c91de65948cd3408c7b7b9cbf124dd215e3174e9fd38b2b81e07f95ff/image-5ec981bf-34e4-4f76-8431-d86adb0ac793.jpg" data-mid="242451814" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/2025563c91de65948cd3408c7b7b9cbf124dd215e3174e9fd38b2b81e07f95ff/image-5ec981bf-34e4-4f76-8431-d86adb0ac793.jpg" /> User Flow &amp; User Journey Outlining the steps the user takes within a particular feature or process, which stakeholders understand the logical structure and flow of a user's interaction, enabling them to optimize the process, remove bottlenecks, and enhance the user experience. <img width="1328" height="877" width_o="1328" height_o="877" data-src="https://freight.cargo.site/t/original/i/ac834030c4222c1b2697edbc61c56e16641f3bc95de6bd487256431427ada962/Group-1261153571.png" data-mid="242451914" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/ac834030c4222c1b2697edbc61c56e16641f3bc95de6bd487256431427ada962/Group-1261153571.png" /> UI Solution Designing During the project, I conducted collaborative brainstorming session with stakeholders (product managers, business team, target users) to generate ideas and potential solutions so as to address the specific challenge, and to create a shared understanding of the problem space, and discuss user-centered design solutions. <img width="737" height="440" width_o="737" height_o="440" data-src="https://freight.cargo.site/t/original/i/5bff5778d01df825e36187c5a837881083d4a2e2d27f024f41ce0e08d8751437/2024-05-26-00.09.png" data-mid="242451856" border="0" data-scale="100" src="https://freight.cargo.site/w/737/i/5bff5778d01df825e36187c5a837881083d4a2e2d27f024f41ce0e08d8751437/2024-05-26-00.09.png" /><img width="736" height="468" width_o="736" height_o="468" data-src="https://freight.cargo.site/t/original/i/9abf9b5c511ccb26a37fb45a39b8d9f12b7b66e74060ba8a551e94de020716fb/2024-05-26-00.32.png" data-mid="242451854" border="0" src="https://freight.cargo.site/w/736/i/9abf9b5c511ccb26a37fb45a39b8d9f12b7b66e74060ba8a551e94de020716fb/2024-05-26-00.32.png" /><img width="686" height="440" width_o="686" height_o="440" data-src="https://freight.cargo.site/t/original/i/02db1b5ff1a2a538de09af57ca31b4d2d0f80c20d7bb90cf5b0bbf4db94930ad/2024-05-26-00.44.png" data-mid="242451855" border="0" data-scale="100" src="https://freight.cargo.site/w/686/i/02db1b5ff1a2a538de09af57ca31b4d2d0f80c20d7bb90cf5b0bbf4db94930ad/2024-05-26-00.44.png" /><img width="686" height="466" width_o="686" height_o="466" data-src="https://freight.cargo.site/t/original/i/79c62d5b2c9e17e964e781469fbda39e644c5a49c60d0d060dbb77ca7f996231/2024-05-26-00.47.png" data-mid="242451853" border="0" src="https://freight.cargo.site/w/686/i/79c62d5b2c9e17e964e781469fbda39e644c5a49c60d0d060dbb77ca7f996231/2024-05-26-00.47.png" /> Usability Testing Enabling visualization and interaction, gathering user feedback to inform improvements. This stage ensure the final product is user-friendly and meets user needs. <img width="1865" height="1278" width_o="1865" height_o="1278" data-src="https://freight.cargo.site/t/original/i/ea38bb8f746041790eedf96e123afe633831e0d76a923c4e3116982ce042eb68/Screenshot-2024-03-04-at-16.06.png" data-mid="242451877" border="0" src="https://freight.cargo.site/w/1000/i/ea38bb8f746041790eedf96e123afe633831e0d76a923c4e3116982ce042eb68/Screenshot-2024-03-04-at-16.06.png" /> Analyzing and Tracking User Feedback Utilizing Hotjar and Google Analytics to gather, analyze, and track user feedback and behavior. Getting insights into user preferences and pain points to improve user experience and drive product success. Software: <img width="196" height="98" width_o="196" height_o="98" data-src="https://freight.cargo.site/t/original/i/a9ced2a85f6350b23909ceb3c99f2b83830d6b6de1e043782772b09b8dae2ee6/Group-1261153572.png" data-mid="242451880" border="0" data-scale="26" src="https://freight.cargo.site/w/196/i/a9ced2a85f6350b23909ceb3c99f2b83830d6b6de1e043782772b09b8dae2ee6/Group-1261153572.png" /> <img width="1571" height="2504" width_o="1571" height_o="2504" data-src="https://freight.cargo.site/t/original/i/40f5ed464f4f35ae82b501ea5190d445311a6363ebdbf994dcd4a09a81c19a3e/Group-261153573.png" data-mid="242451889" border="0" src="https://freight.cargo.site/w/1000/i/40f5ed464f4f35ae82b501ea5190d445311a6363ebdbf994dcd4a09a81c19a3e/Group-261153573.png" /> ← Previous &nbsp; Next → https://yifenliu.net/CUBONIC Thu, 15 Jan 2026 12:52:55 +0000 YIFEN LIU https://yifenliu.net/CUBONIC YIFEN LIU UX / HCIUSER EXPERIENCE / HUMAN-COMPUTER INTERACTION ABOUT &nbsp;CONTACT CUBONIC -&nbsp; Autonomous VehiclesDashboard Solution Design User Interfaces / User Experience Design,&nbsp; Interactive Design Year: 2024Company: CUBONIC Industry: Intelligent Transportation &amp; Logistics, Electric Vehicles CHALLENGE • Autonomous Vehicles Dashboard Solution Design • Web Portal for Fleet Managers • Design the core dashboard of a web portal for fleet managers to oversee and manage Cubonic’s electric autonomous people movers and cargo vehicles • Focus on key features such as real-time fleet tracking, AI-powered analytics, and predictive maintenance <img width="1000" height="745" width_o="1000" height_o="745" data-src="https://freight.cargo.site/t/original/i/8eb9c235c2bbc69d96ee7ef88c3738ed49a0ee3bd0598510993c46d0ee51db47/Group-1261153601-1.png" data-mid="243283501" border="0" src="https://freight.cargo.site/w/1000/i/8eb9c235c2bbc69d96ee7ef88c3738ed49a0ee3bd0598510993c46d0ee51db47/Group-1261153601-1.png" /> User Persona <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/aded787b7d1a4c4b04add75cfcdb7d878706c8117698f1a586673a85c2aa8cca/User-Persona.jpg" data-mid="243282153" border="0" src="https://freight.cargo.site/w/1000/i/aded787b7d1a4c4b04add75cfcdb7d878706c8117698f1a586673a85c2aa8cca/User-Persona.jpg" /> Information Architecture <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/dfb85aa2be7593005e3c94396870a983f979f3b5aff726e4cbe8219f2843cc81/Information-Architecture.jpg" data-mid="243282207" border="0" src="https://freight.cargo.site/w/1000/i/dfb85aa2be7593005e3c94396870a983f979f3b5aff726e4cbe8219f2843cc81/Information-Architecture.jpg" /> Fleet Management Dashboard<img width="2653" height="1807" width_o="2653" height_o="1807" data-src="https://freight.cargo.site/t/original/i/2ba49fc9772c200cbd7fe7a3721edf4ea826c0cc25bfd62d1a3513ec4a610fe8/Group-1261153603.png" data-mid="243282455" border="0" src="https://freight.cargo.site/w/1000/i/2ba49fc9772c200cbd7fe7a3721edf4ea826c0cc25bfd62d1a3513ec4a610fe8/Group-1261153603.png" /><img width="2653" height="1807" width_o="2653" height_o="1807" data-src="https://freight.cargo.site/t/original/i/079e7f79162b0f4dfd9fd0d49235f03db7872540e0ba661795ca57ab5a822007/Group-1261153602.png" data-mid="243282456" border="0" src="https://freight.cargo.site/w/1000/i/079e7f79162b0f4dfd9fd0d49235f03db7872540e0ba661795ca57ab5a822007/Group-1261153602.png" /> ← Previous &nbsp; Next → https://yifenliu.net/COBI Thu, 15 Jan 2026 13:13:05 +0000 YIFEN LIU https://yifenliu.net/COBI YIFEN LIU UX / HCIUSER EXPERIENCE / HUMAN-COMPUTER INTERACTION ABOUT &nbsp;CONTACT COBI.Bike BoschConnected Biking System User Experience Design, Brand Promotion Year: 2023Company: Bosch Industry: Smart Mobility, Internet of Things, Automotive Tech CHALLENGE Connect the Riding Design Concepts • &nbsp;Explaining and showing the benefits of the new Smart System and showcase the eBike Flow app to cyclists without investing much time into consultation or using an own smartphone with the Flow app installed on it at the store. • &nbsp; Educate the user about the Smart System before they go to a bike dealer at the dealer store or customer website <img width="1000" height="745" width_o="1000" height_o="745" data-src="https://freight.cargo.site/t/original/i/66721d816fd1c12abf7eb029a28534784bf9d32b8c2e77b4f095c0da0f5b47ec/Group-1261153605.png" data-mid="243283493" border="0" src="https://freight.cargo.site/w/1000/i/66721d816fd1c12abf7eb029a28534784bf9d32b8c2e77b4f095c0da0f5b47ec/Group-1261153605.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7a067ab1b07f144cbd2f8f3b438124439816d7dceeb83bf7e4896b3864da7fb4/14.jpg" data-mid="243283128" border="0" src="https://freight.cargo.site/w/1000/i/7a067ab1b07f144cbd2f8f3b438124439816d7dceeb83bf7e4896b3864da7fb4/14.jpg" /><img width="1886" height="1027" width_o="1886" height_o="1027" data-src="https://freight.cargo.site/t/original/i/d06fbd6d63cf24b4c53802632d64e09e5e1242a6cd295bd4eda6f72b1b3057b2/15.jpg" data-mid="243283433" border="0" src="https://freight.cargo.site/w/1000/i/d06fbd6d63cf24b4c53802632d64e09e5e1242a6cd295bd4eda6f72b1b3057b2/15.jpg" /> <img width="1902" height="1045" width_o="1902" height_o="1045" data-src="https://freight.cargo.site/t/original/i/36c0c094103b38328b6c0fb91f3ddf1970029fcb5d083cbffaee98bd4f01185d/170-3.jpg" data-mid="243283451" border="0" src="https://freight.cargo.site/w/1000/i/36c0c094103b38328b6c0fb91f3ddf1970029fcb5d083cbffaee98bd4f01185d/170-3.jpg" /><img width="981" height="1038" width_o="981" height_o="1038" data-src="https://freight.cargo.site/t/original/i/adba5e4db2f54acd894fc678edeebc322cda91f5421729c9d708fac0d4ead7b0/170-1.jpg" data-mid="243283472" border="0" data-scale="70" src="https://freight.cargo.site/w/981/i/adba5e4db2f54acd894fc678edeebc322cda91f5421729c9d708fac0d4ead7b0/170-1.jpg" /><img width="981" height="1209" width_o="981" height_o="1209" data-src="https://freight.cargo.site/t/original/i/5fc6642827b6b48640b80e6ed24310f7fc81e8cb57e1e53b27dceca25606b8f3/171.jpg" data-mid="243283475" border="0" data-scale="70" src="https://freight.cargo.site/w/981/i/5fc6642827b6b48640b80e6ed24310f7fc81e8cb57e1e53b27dceca25606b8f3/171.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/50fda16b2a413ce4afc38233b929238492cd2d141fb336ba1c90f8e895bc294b/170-2.jpg" data-mid="243283488" border="0" src="https://freight.cargo.site/w/1000/i/50fda16b2a413ce4afc38233b929238492cd2d141fb336ba1c90f8e895bc294b/170-2.jpg" /> ← Previous &nbsp; Next → https://yifenliu.net/BGI-Canseq-1 Mon, 05 Jan 2026 15:45:53 +0000 YIFEN LIU https://yifenliu.net/BGI-Canseq-1 YIFEN LIU UX / HCIUSER EXPERIENCE / HUMAN-COMPUTER INTERACTION ABOUT &nbsp;CONTACT BGI Canseq Cervical Cancer Prevention华大基因金丝带宫颈癌防控Interactive Design, User Interfaces / User Experience Design Year: 2017-2018Company: BGI Genomics 华大基因 Industry: Geonomics, Bioinformatics,&nbsp;Healthcare BGI Canseq is a multi-functional medical platform focused on the cervical cancer prevention and HPV control for female customers including individual users and group users (government/ hospital staff). The main functions of the platform are product purchasing, report checking, medicine knowledge promotion and online customer service. I was responsible for the end-to-end user experience, I managed the visual redesign and UI implementation for our digital products while co-creating interaction frameworks with the product team to ensure a seamless user journey. <img width="2399" height="1265" width_o="2399" height_o="1265" data-src="https://freight.cargo.site/t/original/i/9735d469dbe4ea38e1c86a54a405cbc434ab70f7f43456f7087afe83e4308d7c/Rectangle.jpg" data-mid="242558915" border="0" src="https://freight.cargo.site/w/1000/i/9735d469dbe4ea38e1c86a54a405cbc434ab70f7f43456f7087afe83e4308d7c/Rectangle.jpg" /><img width="2756" height="1510" width_o="2756" height_o="1510" data-src="https://freight.cargo.site/t/original/i/a2c474927365342815cefb46ebe65a59daac560188e93cdf4cb0f87fce4169b3/2023-12-26-21.06.36.jpg" data-mid="242453575" border="0" src="https://freight.cargo.site/w/1000/i/a2c474927365342815cefb46ebe65a59daac560188e93cdf4cb0f87fce4169b3/2023-12-26-21.06.36.jpg" /> FORMER UI/UX DESIGN FOR APP (VERSION 1.0) Reason for Redesign: Strategic Pivot: Realigned the brand identity to be more user-centric, shifting the focus toward the needs and behaviors of everyday users.Feature Expansion &amp; UI Optimization: Upgraded the visual interface to support new functional modules, ensuring the UI remains clean while increasing utility.Design System Implementation: Established a unified design specification to resolve the inconsistencies of Version 1.0. This eliminated fragmented component styles and fragmented interaction patterns, significantly improving user cognition and operational flow. <img width="990" height="789" width_o="990" height_o="789" data-src="https://freight.cargo.site/t/original/i/c2bffb6ffd8667449949a66b6424a69235a57a294a4749ff65f23b2f337add6f/Group-4.png" data-mid="242453664" border="0" src="https://freight.cargo.site/w/990/i/c2bffb6ffd8667449949a66b6424a69235a57a294a4749ff65f23b2f337add6f/Group-4.png" /> REDESIGN FOR APP (VERSION 2.0) Design Goal: Strategic Visual Redesign: Revitalize the visual identity in alignment with the new product strategy to elevate the User Experience (UX) and solidify brand recall.Conversion-Centric Ecosystem: Develop a comprehensive, highly accessible online platform designed to streamline the user journey and maximize conversion rates.Design Process: 01 | Brand Harmonization: Unified the visual language and seamlessly integrated core brand elements across all touchpoints to ensure brand consistency.02 | Design System Architecture: Established the Canseq UI Design Guidelines, creating a standardized library of components for cross-platform scalability.03 | Functional Intuition &amp; UX Optimization: Developed highly recognizable functional modules and simplified user flows to reduce cognitive load and friction.04 | Quality Assurance &amp; Iteration: Conducted visual regression testing and design audits during development, followed by continuous optimization based on user feedback and requirements.Target Audience: Primary Demographic: General female users.Specialized User Group: HPV-positive patients (requiring a design tone that is empathetic, trustworthy, and supportive). <img width="1355" height="893" width_o="1355" height_o="893" data-src="https://freight.cargo.site/t/original/i/e48ad4c310f9400207fa25f1bb168663f6e092308e69259e9f6321dee09b22dc/Rectangle.png" data-mid="242454207" border="0" src="https://freight.cargo.site/w/1000/i/e48ad4c310f9400207fa25f1bb168663f6e092308e69259e9f6321dee09b22dc/Rectangle.png" /><img width="8000" height="6914" width_o="8000" height_o="6914" data-src="https://freight.cargo.site/t/original/i/2d18df459297ca4b326cbf7edcd3ab4c9b905adc4c992629a479002e1d3f0fcc/-.jpg" data-mid="242453522" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/2d18df459297ca4b326cbf7edcd3ab4c9b905adc4c992629a479002e1d3f0fcc/-.jpg" /><img width="1869" height="1527" width_o="1869" height_o="1527" data-src="https://freight.cargo.site/t/original/i/ba2e73ebc25c7f4de2ce0e11cb4f7e02fc47176e9964873b977dc980b44fcb1c/Rectangle.png" data-mid="242454224" border="0" src="https://freight.cargo.site/w/1000/i/ba2e73ebc25c7f4de2ce0e11cb4f7e02fc47176e9964873b977dc980b44fcb1c/Rectangle.png" /> WEBSITE DESIGN The Canseq official website serves as a comprehensive health management platform for women, focusing on cervical cancer prevention and screening. I led the restructuring of the page architecture to ensure complex health data remains accessible, while delivering a refined visual interface that supports livelihood initiatives, public welfare programs, and corporate wellness sectors. <img width="1483" height="691" width_o="1483" height_o="691" data-src="https://freight.cargo.site/t/original/i/067f2e7bb6695806aaef6c6c89ddf648fc079a4bee09403b6d47d318d197591a/Group.png" data-mid="242454280" border="0" src="https://freight.cargo.site/w/1000/i/067f2e7bb6695806aaef6c6c89ddf648fc079a4bee09403b6d47d318d197591a/Group.png" /><img width="1520" height="1596" width_o="1520" height_o="1596" data-src="https://freight.cargo.site/t/original/i/ec3636e94072d3f988d56a32831ec986b9006f13145a73afcb24262528755973/Group-1261153574.png" data-mid="242454305" border="0" src="https://freight.cargo.site/w/1000/i/ec3636e94072d3f988d56a32831ec986b9006f13145a73afcb24262528755973/Group-1261153574.png" /> ← Previous &nbsp; Next → https://yifenliu.net/Trivago Thu, 15 Jan 2026 13:55:25 +0000 YIFEN LIU https://yifenliu.net/Trivago YIFEN LIU UX / HCIUSER EXPERIENCE / HUMAN-COMPUTER INTERACTION ABOUT &nbsp;CONTACT Trivago Case Study User Experience Design,&nbsp;Communication Design,&nbsp;Marketing and Insights Year: 2023Company: trivago Industry: Online Travel / OTA &amp; Metasearch, E-commerce Analysis of Online Travel Agency vs.&nbsp; Metasearch Platform SITUATION Trivago users still don’t fully understand that trivago is a metasearch platform and not an online travel agency (OTA). This means that sometimes they’re confused about where the booking takes place. CHALLENGE Explain the difference between an online travel agency (such as Booking.com, Expedia.com, Hotels.com) and a metasearch platform such as trivago. Visualizing the online booking journey of a traveler with an OTA versus finding and booking the same hotel through a metasearch platform. Explain two user journeys using the media you think is best for this scope.&nbsp; Product differenceBusiness Strategies Information Architecture Persona / User Journey MapSuggestions for Improvement <img width="946" height="1080" width_o="946" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f695c8a7bb3350ab70b16b865b6673ff6578c8e62d06c2753d31feed17674525/McKinsey-Task.png" data-mid="243284056" border="0" data-scale="94" src="https://freight.cargo.site/w/946/i/f695c8a7bb3350ab70b16b865b6673ff6578c8e62d06c2753d31feed17674525/McKinsey-Task.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3b576e9d10583e23c36d2a3285030bd5406a93e449ccb29cbb4655184722b63c/170-4.jpg" data-mid="243284113" border="0" src="https://freight.cargo.site/w/1000/i/3b576e9d10583e23c36d2a3285030bd5406a93e449ccb29cbb4655184722b63c/170-4.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f070c324a42811191537d7d0ad7ea0443d791b9c1c351236b26ef5b8b3601c6f/170-5.jpg" data-mid="243284249" border="0" src="https://freight.cargo.site/w/1000/i/f070c324a42811191537d7d0ad7ea0443d791b9c1c351236b26ef5b8b3601c6f/170-5.jpg" /> <img width="1920" height="1121" width_o="1920" height_o="1121" data-src="https://freight.cargo.site/t/original/i/f82eff06a774b7d796bc0a6f269ef84d1eda5dae0c699068380fcbbabce87073/170-6.jpg" data-mid="243284252" border="0" src="https://freight.cargo.site/w/1000/i/f82eff06a774b7d796bc0a6f269ef84d1eda5dae0c699068380fcbbabce87073/170-6.jpg" /> <img width="1920" height="1373" width_o="1920" height_o="1373" data-src="https://freight.cargo.site/t/original/i/9ab3549d0d999f5daba7610f62c229bb06031cbcecb989b1558908e3043cb4db/Group-1261153607.png" data-mid="243284255" border="0" src="https://freight.cargo.site/w/1000/i/9ab3549d0d999f5daba7610f62c229bb06031cbcecb989b1558908e3043cb4db/Group-1261153607.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9dfb0f65a47453149ed54c4186d65990ca7b4f6f51b39caf32e3842b4ccf6a07/170-7.jpg" data-mid="243284257" border="0" src="https://freight.cargo.site/w/1000/i/9dfb0f65a47453149ed54c4186d65990ca7b4f6f51b39caf32e3842b4ccf6a07/170-7.jpg" /> ← Previous &nbsp; Next → https://yifenliu.net/Guojj Tue, 06 Jan 2026 15:29:31 +0000 YIFEN LIU https://yifenliu.net/Guojj YIFEN LIU UX / HCIUSER EXPERIENCE / HUMAN-COMPUTER INTERACTION ABOUT &nbsp;CONTACT GUOJJ HOME RENOVATION – BRAND IDENTITY &amp; WEBSITE DESIGN UI/UX design, Web Design,&nbsp;Brand identity, Visual creation Year: 2017Company: Shenzhen Guangtian Yunwanjia S&amp;T Co., Ltd.&nbsp;Industry: Home Renovation &amp; DIY Services,&nbsp;Digital Home Design &amp; Construction Supervision &nbsp; 过家家为用户提供“所见即所得”的、免费DIY快速设计、App远程施工监管及装修知识科普等服务。 本项目为过家家装修网品牌视觉、网站交互、用户界面设计及推广运营设计。 Guojj.com provides users with free DIY rapid design tools, remote construction supervision via a mobile app, and educational content on home renovation. This project includes brand vision development, website design, user interface design, as well as promotional and operational design. <img width="1926" height="563" width_o="1926" height_o="563" data-src="https://freight.cargo.site/t/original/i/5789a08d998b9936b52c622d9ffac3fa100f5bef5ceafd087802ffd05635ef34/-banner-3.jpg" data-mid="242509855" border="0" src="https://freight.cargo.site/w/1000/i/5789a08d998b9936b52c622d9ffac3fa100f5bef5ceafd087802ffd05635ef34/-banner-3.jpg" /><img width="1926" height="563" width_o="1926" height_o="563" data-src="https://freight.cargo.site/t/original/i/10fff2e11444ba610ecf953299d7bea9088f10738ad4a34002dcd641f454aeff/-banner-.jpg" data-mid="242509851" border="0" src="https://freight.cargo.site/w/1000/i/10fff2e11444ba610ecf953299d7bea9088f10738ad4a34002dcd641f454aeff/-banner-.jpg" /><img width="1926" height="563" width_o="1926" height_o="563" data-src="https://freight.cargo.site/t/original/i/4d98cd8ea68e4995eb8401623802bd3ef735ce4852f431f151168b347573880a/banner.jpg" data-mid="242509859" border="0" src="https://freight.cargo.site/w/1000/i/4d98cd8ea68e4995eb8401623802bd3ef735ce4852f431f151168b347573880a/banner.jpg" /><img width="1926" height="563" width_o="1926" height_o="563" data-src="https://freight.cargo.site/t/original/i/85870655aec11ed23ecd6fddfba6bac96f253811485274fd96dcebe8d737d08c/banner-.jpg" data-mid="242509866" border="0" src="https://freight.cargo.site/w/1000/i/85870655aec11ed23ecd6fddfba6bac96f253811485274fd96dcebe8d737d08c/banner-.jpg" /><img width="2700" height="1561" width_o="2700" height_o="1561" data-src="https://freight.cargo.site/t/original/i/d0cc9efc4e393f84d314c55217215cab6e1637f3efe350eaf77c46c739968f37/-1-1.jpg" data-mid="242509865" border="0" src="https://freight.cargo.site/w/1000/i/d0cc9efc4e393f84d314c55217215cab6e1637f3efe350eaf77c46c739968f37/-1-1.jpg" /><img width="2754" height="3762" 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height="1561" width_o="2700" height_o="1561" data-src="https://freight.cargo.site/t/original/i/281d1e96360b5a90546536c1f921c2514b7a4ebde40ab332a23280aa4624d3fb/2.jpg" data-mid="242509867" border="0" src="https://freight.cargo.site/w/1000/i/281d1e96360b5a90546536c1f921c2514b7a4ebde40ab332a23280aa4624d3fb/2.jpg" /><img width="2698" height="3717" width_o="2698" height_o="3717" data-src="https://freight.cargo.site/t/original/i/d55a1c4565a6bc1e772b0734e45c0df00e6a448a006cff38ff3a535f3c396e2b/2-.jpg" data-mid="242509858" border="0" src="https://freight.cargo.site/w/1000/i/d55a1c4565a6bc1e772b0734e45c0df00e6a448a006cff38ff3a535f3c396e2b/2-.jpg" /><img width="2200" height="1016" width_o="2200" height_o="1016" data-src="https://freight.cargo.site/t/original/i/a8f4c8a1569e87b90bc42333236b51f58b0c55c271dc373fbbb61f265b6d0fec/--min.jpg" data-mid="242509861" border="0" src="https://freight.cargo.site/w/1000/i/a8f4c8a1569e87b90bc42333236b51f58b0c55c271dc373fbbb61f265b6d0fec/--min.jpg" /><img 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← Previous &nbsp; Next → https://yifenliu.net/Alipay-HK-APP Tue, 26 Dec 2023 11:43:35 +0000 YIFEN LIU https://yifenliu.net/Alipay-HK-APP YIFEN LIU DESIGN RESEARCH ABOUT CONTACT AlipayHK Digital WalletDesign Research, Multidisciplinary Design, Strategic Design, Interactive Design Year: 2021-2022AlipayHK <img width="960" height="393" width_o="960" height_o="393" data-src="https://freight.cargo.site/t/original/i/bc2040d22a619c0c093ad0a6c9038ffd737fa347d478a507dcab1e58bd17c3ec/PolyU_Design_Logo.svg.png" data-mid="243084655" border="0" data-scale="12" src="https://freight.cargo.site/w/960/i/bc2040d22a619c0c093ad0a6c9038ffd737fa347d478a507dcab1e58bd17c3ec/PolyU_Design_Logo.svg.png" /> &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; <img width="267" height="58" width_o="267" height_o="58" data-src="https://freight.cargo.site/t/original/i/1ac7783bf60d973051c67619a3d347fe774dfdc271a265b2d139adc5a26e7f45/image-181.png" data-mid="243084649" border="0" data-scale="22" src="https://freight.cargo.site/w/267/i/1ac7783bf60d973051c67619a3d347fe774dfdc271a265b2d139adc5a26e7f45/image-181.png" /> MULTIDISCIPLINARY DESIGN &amp; RESEARCH PROJECT During my Master’s study at PolyU, I spearheaded corporate projects focusing on the intersection of data and design. By synthesizing qualitative data signals and market research, I identified strategic growth opportunities for AlipayHK. My work focused on capturing the younger demographic through innovative UX/UI solutions and sustainable engagement strategies, effectively aligning creative output with commercial business objectives. CHALLENGEEmpower AlipayHK to expand the young generation market in Hong Kong by ideating innovative and sustainable acquisition and engagement strategies from multiple contexts.Discover the relationship between lifestyle and payment methods of the GenZ group and identify the highest potential to acquire and engage new users. APPROACH Utilized qualitative research methodologies and industry benchmarking to frame user insights and design requirements.Developed comprehensive user scenarios and UX/UI frameworks to enhance platform accessibility and brand appeal.Designed a market-entry strategy for the younger generation, delivering innovative product features and engagement models.Collaborated with cross-functional teams to ensure design solutions were scalable, sustainable, and strictly aligned with business orientation. Other team members: Dai Linghua, Huang Zhengxin, Yu HanboTutors: Prof. Denny Kevin, Terry Lam, Chee Ngai Ng <img width="1558" height="1179" width_o="1558" height_o="1179" data-src="https://freight.cargo.site/t/original/i/576baf6b37a333f7860e4e2fb69e715ec0e0d542a0f727451fbe5139a2e4e6de/-1.png" data-mid="243084676" border="0" src="https://freight.cargo.site/w/1000/i/576baf6b37a333f7860e4e2fb69e715ec0e0d542a0f727451fbe5139a2e4e6de/-1.png" /> <img width="2566" height="1356" width_o="2566" height_o="1356" data-src="https://freight.cargo.site/t/original/i/f0d5106021d4046dd9fdcec13a67556c3011a7c57584531976fd9f2492605456/2023-12-26-20.03.00.jpg" data-mid="200132734" border="0" src="https://freight.cargo.site/w/1000/i/f0d5106021d4046dd9fdcec13a67556c3011a7c57584531976fd9f2492605456/2023-12-26-20.03.00.jpg" /><img width="2560" height="1384" width_o="2560" height_o="1384" data-src="https://freight.cargo.site/t/original/i/b96da8ef33166308b0d2dadcd2b48ce2b1fff99e7d134ec5cfe4002be112228d/2023-12-26-20.03.11.jpg" data-mid="200132738" border="0" src="https://freight.cargo.site/w/1000/i/b96da8ef33166308b0d2dadcd2b48ce2b1fff99e7d134ec5cfe4002be112228d/2023-12-26-20.03.11.jpg" /><img width="2566" height="1246" width_o="2566" height_o="1246" data-src="https://freight.cargo.site/t/original/i/8db4b91994da1ff1ad0d80d7ac86b5e338369ec34cd895225f5939c3aecca608/2023-12-26-20.03.20.jpg" data-mid="200132739" border="0" src="https://freight.cargo.site/w/1000/i/8db4b91994da1ff1ad0d80d7ac86b5e338369ec34cd895225f5939c3aecca608/2023-12-26-20.03.20.jpg" /><img width="2572" height="1388" width_o="2572" height_o="1388" data-src="https://freight.cargo.site/t/original/i/36fb02863fddf0121e1f12bc20301379e80d6614d9380b003fd34c438ec6ea3c/2023-12-26-20.03.29.jpg" data-mid="200132740" border="0" src="https://freight.cargo.site/w/1000/i/36fb02863fddf0121e1f12bc20301379e80d6614d9380b003fd34c438ec6ea3c/2023-12-26-20.03.29.jpg" /><img width="2492" height="1390" width_o="2492" height_o="1390" data-src="https://freight.cargo.site/t/original/i/80e9bbdcdded970ad80314c684857589b6cd0aebe30dbf81fd391a85db103868/2023-12-26-20.03.51.jpg" data-mid="200132742" border="0" src="https://freight.cargo.site/w/1000/i/80e9bbdcdded970ad80314c684857589b6cd0aebe30dbf81fd391a85db103868/2023-12-26-20.03.51.jpg" /><img width="2498" height="1386" width_o="2498" height_o="1386" data-src="https://freight.cargo.site/t/original/i/0c16e48337d983e899325bd810019f68a366040bcbbf0ea05aebd0060fd6f083/2023-12-26-20.04.07.jpg" data-mid="200132743" border="0" src="https://freight.cargo.site/w/1000/i/0c16e48337d983e899325bd810019f68a366040bcbbf0ea05aebd0060fd6f083/2023-12-26-20.04.07.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/bac8818ac0800e6680ab380af55ab30d78479fa652e6f48eb47df21c142cc92a/114.png" data-mid="243084735" border="0" src="https://freight.cargo.site/w/1000/i/bac8818ac0800e6680ab380af55ab30d78479fa652e6f48eb47df21c142cc92a/114.png" /> ←&nbsp; Previous Next&nbsp; → https://yifenliu.net/VITASOY-Lifestyles-Cultures-Innovation Sun, 11 Jan 2026 14:01:51 +0000 YIFEN LIU https://yifenliu.net/VITASOY-Lifestyles-Cultures-Innovation YIFEN LIU DESIGN RESEARCH ABOUT CONTACT Vitasoy -&nbsp;Lifestyles, Cultures &amp; Innovation&nbsp; Design Research, Multidisciplinary Design, Strategic Design, Product Design Year: 2021-2022VITASOY维他奶 &nbsp;<img width="271" height="71" width_o="271" height_o="71" data-src="https://freight.cargo.site/t/original/i/fe83d9319aa86e6dd2b3eccc67c8883b372c9ed860006fff7ef5a7699662343a/Group-1261153584.png" data-mid="243084816" border="0" data-scale="30" src="https://freight.cargo.site/w/271/i/fe83d9319aa86e6dd2b3eccc67c8883b372c9ed860006fff7ef5a7699662343a/Group-1261153584.png" /> MULTIDISCIPLINARY DESIGN &amp; RESEARCH PROJECT Collaborating with VITASOY in Hong Kong during my Master’s at PolyU, I drove multidisciplinary initiatives centered on Lifestyles, Cultures &amp; Innovation. I utilized qualitative research to investigate emerging lifestyle trends and cultural shifts, translating these signals into innovative design concepts. My contribution focused on Gen Z engagement strategies and UX/UI exploration, ensuring that creative innovation remained grounded in market reality and business priorities. CHALLENGEDesigning a creative recycling campaign by means of the smart bin developed by VITASOYUplift the awareness of recycle and sustainability mindset in Hong Kong and Southern ChinaLink sustainability to VITASOY brand Other team members: Wayne Luo, Shishi HeTutors: Prof. Benny Leong <img width="1494" height="1455" width_o="1494" height_o="1455" data-src="https://freight.cargo.site/t/original/i/513d1b3879c0a57115efa8bd8e2f787f41d6e16b718fffa2d523f617b09ba810/Group-1261153598.png" data-mid="243086520" border="0" src="https://freight.cargo.site/w/1000/i/513d1b3879c0a57115efa8bd8e2f787f41d6e16b718fffa2d523f617b09ba810/Group-1261153598.png" /> Target group, Research &amp; Analysis <img width="1162" height="774" width_o="1162" height_o="774" data-src="https://freight.cargo.site/t/original/i/7931ff479012f5b4b6a56796bcf57e92bbf1f62ca636272c04d2d1e664e48a4d/Group-1261153585-.png" data-mid="243084928" border="0" src="https://freight.cargo.site/w/1000/i/7931ff479012f5b4b6a56796bcf57e92bbf1f62ca636272c04d2d1e664e48a4d/Group-1261153585-.png" /><img width="1162" height="774" width_o="1162" height_o="774" data-src="https://freight.cargo.site/t/original/i/75d70659f572d88d0f388f0b2ca1ddbe6b9e941e6197ecc44ab10274ba602927/Group-1261153586.png" data-mid="243085026" border="0" src="https://freight.cargo.site/w/1000/i/75d70659f572d88d0f388f0b2ca1ddbe6b9e941e6197ecc44ab10274ba602927/Group-1261153586.png" /><img width="1162" height="774" width_o="1162" height_o="774" data-src="https://freight.cargo.site/t/original/i/b4a2801410cb04bc572de745912a0045454d7a34ba15f06f32133cd8130550ff/Group-1261153587.png" data-mid="243085027" border="0" src="https://freight.cargo.site/w/1000/i/b4a2801410cb04bc572de745912a0045454d7a34ba15f06f32133cd8130550ff/Group-1261153587.png" /><img width="1164" height="774" width_o="1164" height_o="774" data-src="https://freight.cargo.site/t/original/i/101cc5afe59d2bf9f07fdc1e50b1bb9d5777375394bfbad11d5c9d1da7a1c265/Group-1261153588.png" data-mid="243085030" border="0" src="https://freight.cargo.site/w/1000/i/101cc5afe59d2bf9f07fdc1e50b1bb9d5777375394bfbad11d5c9d1da7a1c265/Group-1261153588.png" /><img width="1162" height="774" width_o="1162" height_o="774" data-src="https://freight.cargo.site/t/original/i/5bde0ae727a8d8d20320f80a9c91dffb3663444408b971684e546f734d6c8c5c/Group-1261153589.png" data-mid="243085031" border="0" src="https://freight.cargo.site/w/1000/i/5bde0ae727a8d8d20320f80a9c91dffb3663444408b971684e546f734d6c8c5c/Group-1261153589.png" /><img width="1162" height="774" width_o="1162" height_o="774" data-src="https://freight.cargo.site/t/original/i/590d21d80065725db2aa65475c38b1128c9e6e77e7117d3486b175b9998bbd79/Group-1261153590.png" data-mid="243085033" border="0" src="https://freight.cargo.site/w/1000/i/590d21d80065725db2aa65475c38b1128c9e6e77e7117d3486b175b9998bbd79/Group-1261153590.png" /> Insights &amp; Opportunities <img width="1162" height="774" width_o="1162" height_o="774" data-src="https://freight.cargo.site/t/original/i/eaa22d224f8c1728fb9d87f7884a11d32717c767a87b950f7f1d92f6b49a39db/Group-1261153591.png" data-mid="243085044" border="0" src="https://freight.cargo.site/w/1000/i/eaa22d224f8c1728fb9d87f7884a11d32717c767a87b950f7f1d92f6b49a39db/Group-1261153591.png" /><img width="1162" height="774" width_o="1162" height_o="774" data-src="https://freight.cargo.site/t/original/i/69919da7db33b758e643e57f77b8c3cf46f06bd520d050930576365498263f0b/Group-1261153592.png" data-mid="243085046" border="0" src="https://freight.cargo.site/w/1000/i/69919da7db33b758e643e57f77b8c3cf46f06bd520d050930576365498263f0b/Group-1261153592.png" /><img width="1162" height="774" width_o="1162" height_o="774" data-src="https://freight.cargo.site/t/original/i/d9d267bd2767bcd983554972ad4c96472506d8f84787c17b5d46f8dbe00497d3/Group-1261153593.png" data-mid="243085045" border="0" src="https://freight.cargo.site/w/1000/i/d9d267bd2767bcd983554972ad4c96472506d8f84787c17b5d46f8dbe00497d3/Group-1261153593.png" /><img width="1162" height="774" width_o="1162" height_o="774" data-src="https://freight.cargo.site/t/original/i/aba20cf585e12ad7e3abe944e1be94d98ab374ca3411924b08b73c2f53e05fa2/Group-1261153594.png" data-mid="243085047" border="0" src="https://freight.cargo.site/w/1000/i/aba20cf585e12ad7e3abe944e1be94d98ab374ca3411924b08b73c2f53e05fa2/Group-1261153594.png" /><img width="1162" height="774" width_o="1162" height_o="774" data-src="https://freight.cargo.site/t/original/i/a7e706904c33edd28b275a48fe0dba675ea6dbb89dc9bce8aa3741b9bb67bcd2/Group-1261153596.png" data-mid="243085049" border="0" src="https://freight.cargo.site/w/1000/i/a7e706904c33edd28b275a48fe0dba675ea6dbb89dc9bce8aa3741b9bb67bcd2/Group-1261153596.png" /> Design Process <img width="1829" height="810" width_o="1829" height_o="810" data-src="https://freight.cargo.site/t/original/i/4b0f8d0201caea4905daeacf2a3d955a7f3ade6227d1d6113545d40adddd9ce8/47.png" data-mid="243085070" border="0" src="https://freight.cargo.site/w/1000/i/4b0f8d0201caea4905daeacf2a3d955a7f3ade6227d1d6113545d40adddd9ce8/47.png" />Storyboard&nbsp; <img width="1430" height="918" width_o="1430" height_o="918" data-src="https://freight.cargo.site/t/original/i/32ddac67fc7ff8ec76d6b9951d0cb5feca175a3259422bf893a93a338ad99ab9/Group-1261153597.png" data-mid="243085073" border="0" src="https://freight.cargo.site/w/1000/i/32ddac67fc7ff8ec76d6b9951d0cb5feca175a3259422bf893a93a338ad99ab9/Group-1261153597.png" /> Value of Campaign <img width="1167" height="1200" width_o="1167" height_o="1200" data-src="https://freight.cargo.site/t/original/i/802eb939b0ebc7b8158f670f8681038be4f27a838e2f2e0b4e53686b5b71c2cb/Group-1261153598.png" data-mid="243085075" border="0" src="https://freight.cargo.site/w/1000/i/802eb939b0ebc7b8158f670f8681038be4f27a838e2f2e0b4e53686b5b71c2cb/Group-1261153598.png" /> ← Previous Next&nbsp; → https://yifenliu.net/Urban-Spring Sun, 11 Jan 2026 14:44:28 +0000 YIFEN LIU https://yifenliu.net/Urban-Spring YIFEN&nbsp;LIU DESIGN RESEARCH ABOUT CONTACT Urban spring - Leading a WELL lifeDesign Research, Multidisciplinary Design, Strategic Design, Business Design Year: 2021-2022AlipayHK &nbsp;<img width="339" height="100" width_o="339" height_o="100" data-src="https://freight.cargo.site/t/original/i/17f7942d996f32e0c8a0e75e65836453207057a78d35f8633ea277e830756dd7/Group-1261153599.png" data-mid="243085165" border="0" data-scale="31" src="https://freight.cargo.site/w/339/i/17f7942d996f32e0c8a0e75e65836453207057a78d35f8633ea277e830756dd7/Group-1261153599.png" /> MULTIDISCIPLINARY DESIGN &amp; RESEARCH PROJECT During my Master’s study at PolyU, I spearheaded corporate projects focusing on the intersection of data and design. By synthesizing qualitative user feedback and environmental impact data, I identified strategic growth opportunities for Urban Spring. My work focused on incentivizing sustainable hydration habits among the younger demographic through innovative UX/UI solutions for smart water stations and digital engagement strategies, effectively aligning social impact goals with commercial business objectives. CHALLENGEHow to creatively build a BYOB (("Bring Your Own Bottle")) community which in turn create demand for Urban Spring and expand the network in HK, and to find more potential merchants? Other team members: Wayne Luo, Shiyu Yang, Giselle WangTutors: Prof.Benny Leong, Prof.Liu Wu, Prof.Clifford Choi <img width="996" height="970" width_o="996" height_o="970" data-src="https://freight.cargo.site/t/original/i/477c71076b9fee15339bcc35c819df9dbba680a52c91fcff2cbcd09987707364/2026-01-11-16.29.10.jpg" data-mid="243086519" border="0" src="https://freight.cargo.site/w/996/i/477c71076b9fee15339bcc35c819df9dbba680a52c91fcff2cbcd09987707364/2026-01-11-16.29.10.jpg" /> Mapping &amp; Design Methodology <img width="1590" height="774" width_o="1590" height_o="774" data-src="https://freight.cargo.site/t/original/i/dfe6ae145dc89e942662844cf679c3a978c479f3c0e204904a77f924bfc4fa2b/image-196.png" data-mid="243085292" border="0" src="https://freight.cargo.site/w/1000/i/dfe6ae145dc89e942662844cf679c3a978c479f3c0e204904a77f924bfc4fa2b/image-196.png" />The Double Diamond design thinking process (Adopted from the Design Council) <img width="1590" height="482" width_o="1590" height_o="482" data-src="https://freight.cargo.site/t/original/i/6222c75d70ed72caa30be971f3c8907c58f36ee251cf2a8c838e155c851a60c0/Group-89.png" data-mid="243085294" border="0" src="https://freight.cargo.site/w/1000/i/6222c75d70ed72caa30be971f3c8907c58f36ee251cf2a8c838e155c851a60c0/Group-89.png" /> <img width="1010" height="696" width_o="1010" height_o="696" data-src="https://freight.cargo.site/t/original/i/46a29ac583f225588515849d94faf48fa37500b6181e704e1e0f55972df3533a/2022-03-25-9.30-1.png" data-mid="243085295" border="0" data-scale="61" src="https://freight.cargo.site/w/1000/i/46a29ac583f225588515849d94faf48fa37500b6181e704e1e0f55972df3533a/2022-03-25-9.30-1.png" /> DESIGN led innovation Map (Bucolo, S., &amp; Matthews, J., 2011) Background, Research &amp; Analysis <img width="1176" height="662" width_o="1176" height_o="662" data-src="https://freight.cargo.site/t/original/i/7ace51171e1ff1081424d535a60ebb44f6cf7ed9a540d75b34b4e8bf2a68c432/6.png" data-mid="243085307" border="0" src="https://freight.cargo.site/w/1000/i/7ace51171e1ff1081424d535a60ebb44f6cf7ed9a540d75b34b4e8bf2a68c432/6.png" /><img width="1178" height="662" width_o="1178" height_o="662" data-src="https://freight.cargo.site/t/original/i/998c18ea7cf63491fa7b572fb381afc377dd20c1b00b22229a1a8af8aa15ac49/5.png" data-mid="243085308" border="0" src="https://freight.cargo.site/w/1000/i/998c18ea7cf63491fa7b572fb381afc377dd20c1b00b22229a1a8af8aa15ac49/5.png" /><img width="1177" height="662" width_o="1177" height_o="662" data-src="https://freight.cargo.site/t/original/i/d48c93b3495e93b3e852c0aedb11a772ea586f0c35c4141e407d0410a832ad13/7.png" data-mid="243085312" border="0" src="https://freight.cargo.site/w/1000/i/d48c93b3495e93b3e852c0aedb11a772ea586f0c35c4141e407d0410a832ad13/7.png" /><img width="1177" height="662" width_o="1177" height_o="662" data-src="https://freight.cargo.site/t/original/i/177be94e94099c5b6104a1cda0f5fb3e12832af0c2fa61137d76c8f467fcd21c/5-1.png" data-mid="243085309" border="0" src="https://freight.cargo.site/w/1000/i/177be94e94099c5b6104a1cda0f5fb3e12832af0c2fa61137d76c8f467fcd21c/5-1.png" /><img width="1177" height="662" width_o="1177" height_o="662" data-src="https://freight.cargo.site/t/original/i/9c73db40e65c35c77afc5e1947b73dc74bb289e2e8158af3abfc2f7628a0458f/5-2.png" data-mid="243085310" border="0" src="https://freight.cargo.site/w/1000/i/9c73db40e65c35c77afc5e1947b73dc74bb289e2e8158af3abfc2f7628a0458f/5-2.png" /><img width="1177" height="662" width_o="1177" height_o="662" data-src="https://freight.cargo.site/t/original/i/e8d3c37158c4ddfb35e6a7b652dfa943ff7ca2744ab96c13aad6c7262e580041/8.png" data-mid="243085315" border="0" src="https://freight.cargo.site/w/1000/i/e8d3c37158c4ddfb35e6a7b652dfa943ff7ca2744ab96c13aad6c7262e580041/8.png" /><img width="1146" height="644" width_o="1146" height_o="644" data-src="https://freight.cargo.site/t/original/i/d306435f5571d7d1f23cf4080970aef80717e9e3fb0c47726a473cc808af1c89/5.png" data-mid="243085316" border="0" src="https://freight.cargo.site/w/1000/i/d306435f5571d7d1f23cf4080970aef80717e9e3fb0c47726a473cc808af1c89/5.png" /><img width="1144" height="644" width_o="1144" height_o="644" data-src="https://freight.cargo.site/t/original/i/bff75c5cd407e2ba521f27cc7af8dbf8a85ec6607e246733122d676157cc4663/6.png" data-mid="243085317" border="0" src="https://freight.cargo.site/w/1000/i/bff75c5cd407e2ba521f27cc7af8dbf8a85ec6607e246733122d676157cc4663/6.png" /><img width="1146" height="644" width_o="1146" height_o="644" data-src="https://freight.cargo.site/t/original/i/323d1e3b3fded2e4d35e57a26b2170075c7ed96fb0c95b1c0e8abaae8238a2d4/7.png" data-mid="243085318" border="0" src="https://freight.cargo.site/w/1000/i/323d1e3b3fded2e4d35e57a26b2170075c7ed96fb0c95b1c0e8abaae8238a2d4/7.png" /><img width="1732" height="974" width_o="1732" height_o="974" data-src="https://freight.cargo.site/t/original/i/87e7dee58a0fc90ff0aebe43672b87a86f3710be1259800d5c9baa26ff7968bf/5-1.png" data-mid="243085319" border="0" src="https://freight.cargo.site/w/1000/i/87e7dee58a0fc90ff0aebe43672b87a86f3710be1259800d5c9baa26ff7968bf/5-1.png" /><img width="1732" height="974" width_o="1732" height_o="974" data-src="https://freight.cargo.site/t/original/i/5ef2e006a5e69802f1983bba43a0f7be107d19f851a27ff4c3a200068e9bcbf9/5-2.png" data-mid="243085320" border="0" src="https://freight.cargo.site/w/1000/i/5ef2e006a5e69802f1983bba43a0f7be107d19f851a27ff4c3a200068e9bcbf9/5-2.png" /> Insights &amp; Ideation <img width="1170" height="658" width_o="1170" height_o="658" data-src="https://freight.cargo.site/t/original/i/838ca4e8ba9612d5c14c5dfbb85f18d65eac45d0b9828a1a89f3caf3d67ede83/7.png" data-mid="243085322" border="0" src="https://freight.cargo.site/w/1000/i/838ca4e8ba9612d5c14c5dfbb85f18d65eac45d0b9828a1a89f3caf3d67ede83/7.png" /><img width="1168" height="658" width_o="1168" height_o="658" data-src="https://freight.cargo.site/t/original/i/01859696c826e05397c2bbd6acf1e31c0f7af1173e2ddb539af987d882ffb5f7/8.png" data-mid="243085323" border="0" src="https://freight.cargo.site/w/1000/i/01859696c826e05397c2bbd6acf1e31c0f7af1173e2ddb539af987d882ffb5f7/8.png" /><img width="1170" height="656" width_o="1170" height_o="656" data-src="https://freight.cargo.site/t/original/i/24648d7d7f1708b79340ecde891d710805d95e4e43fc952b850af3b7ecc92ae9/5.png" data-mid="243085325" border="0" src="https://freight.cargo.site/w/1000/i/24648d7d7f1708b79340ecde891d710805d95e4e43fc952b850af3b7ecc92ae9/5.png" /><img width="1168" height="656" width_o="1168" height_o="656" data-src="https://freight.cargo.site/t/original/i/f8c2ad0cf2d9d8e0a1c775007a9782e128d55150cee498e6f06782804df5cc22/5-1.png" data-mid="243085326" border="0" src="https://freight.cargo.site/w/1000/i/f8c2ad0cf2d9d8e0a1c775007a9782e128d55150cee498e6f06782804df5cc22/5-1.png" /> Design Solution Development&nbsp; <img width="1448" height="814" width_o="1448" height_o="814" data-src="https://freight.cargo.site/t/original/i/d3432447c72872a697b070c29d01c72110154c31e27e1122eca9cd5aa78cd57b/5-2.png" data-mid="243085792" border="0" src="https://freight.cargo.site/w/1000/i/d3432447c72872a697b070c29d01c72110154c31e27e1122eca9cd5aa78cd57b/5-2.png" /><img width="864" height="486" width_o="864" height_o="486" data-src="https://freight.cargo.site/t/original/i/2047c485647362d18567e058a13aa76ecae06e9188137ee34aaa3d299c953af2/5.png" data-mid="243086192" border="0" src="https://freight.cargo.site/w/864/i/2047c485647362d18567e058a13aa76ecae06e9188137ee34aaa3d299c953af2/5.png" /><img width="864" height="486" width_o="864" height_o="486" data-src="https://freight.cargo.site/t/original/i/546f81fb092d2661749581acdfa9bc8b28c5e2df1c24a1a18bfefd6d0e7a41d3/5-2.png" data-mid="243086195" border="0" src="https://freight.cargo.site/w/864/i/546f81fb092d2661749581acdfa9bc8b28c5e2df1c24a1a18bfefd6d0e7a41d3/5-2.png" /> <img width="1448" height="814" width_o="1448" height_o="814" data-src="https://freight.cargo.site/t/original/i/615c36c9a7673416f41ccddba96486816678e7fd116499e312bcc27df43417d5/5.png" data-mid="243085802" border="0" src="https://freight.cargo.site/w/1000/i/615c36c9a7673416f41ccddba96486816678e7fd116499e312bcc27df43417d5/5.png" /><img width="863" height="486" width_o="863" height_o="486" data-src="https://freight.cargo.site/t/original/i/ddff9fa4e21040e18c95d72286095e0162bb0776726bd3afdd89bf5154fcc7a5/5-1.png" data-mid="243086194" border="0" src="https://freight.cargo.site/w/863/i/ddff9fa4e21040e18c95d72286095e0162bb0776726bd3afdd89bf5154fcc7a5/5-1.png" /><img width="863" height="486" width_o="863" height_o="486" data-src="https://freight.cargo.site/t/original/i/bebfb6606bca94f48081ba341fbe271450a53fdc4cba9432feaca140aaf4dfcf/5-3.png" data-mid="243086196" border="0" src="https://freight.cargo.site/w/863/i/bebfb6606bca94f48081ba341fbe271450a53fdc4cba9432feaca140aaf4dfcf/5-3.png" /> Final Design Solution &nbsp; <img width="1160" height="652" width_o="1160" height_o="652" data-src="https://freight.cargo.site/t/original/i/afbbc38a0522168b45cbb359438b8f720395d460cf9bfa1699dd11d5456bea56/6.png" data-mid="243086206" border="0" src="https://freight.cargo.site/w/1000/i/afbbc38a0522168b45cbb359438b8f720395d460cf9bfa1699dd11d5456bea56/6.png" /><img width="1160" height="652" width_o="1160" height_o="652" data-src="https://freight.cargo.site/t/original/i/0a1ccb6d7a02f1ee51e5e9ee2bf51254b04604119f46dcebf8eabba1720cfe5c/8.png" data-mid="243086211" border="0" src="https://freight.cargo.site/w/1000/i/0a1ccb6d7a02f1ee51e5e9ee2bf51254b04604119f46dcebf8eabba1720cfe5c/8.png" /><img width="1158" height="652" width_o="1158" height_o="652" data-src="https://freight.cargo.site/t/original/i/1d9a57478918e6f6aafe4e69a76391ff915caa66d495dc76a03018444037d5b3/10.png" data-mid="243086229" border="0" src="https://freight.cargo.site/w/1000/i/1d9a57478918e6f6aafe4e69a76391ff915caa66d495dc76a03018444037d5b3/10.png" /> <img width="1162" height="652" width_o="1162" height_o="652" data-src="https://freight.cargo.site/t/original/i/bb18ff968e52a2923fdd38402ca6f274d97b088e2f02ded5f0d615a623cf8117/7.png" data-mid="243086207" border="0" src="https://freight.cargo.site/w/1000/i/bb18ff968e52a2923fdd38402ca6f274d97b088e2f02ded5f0d615a623cf8117/7.png" /><img width="1157" height="652" width_o="1157" height_o="652" data-src="https://freight.cargo.site/t/original/i/473c5a92cc68a2d2df3698251589a82804c7c258e69e92c5dfce8ed910e9f0b7/9.png" data-mid="243086217" border="0" src="https://freight.cargo.site/w/1000/i/473c5a92cc68a2d2df3698251589a82804c7c258e69e92c5dfce8ed910e9f0b7/9.png" /><img width="868" height="489" width_o="868" height_o="489" data-src="https://freight.cargo.site/t/original/i/008deda6c7d1a12723298746fba202d6e6994d021e47943087024742219be357/5.png" data-mid="243086222" border="0" src="https://freight.cargo.site/w/868/i/008deda6c7d1a12723298746fba202d6e6994d021e47943087024742219be357/5.png" /> ← Previous Next&nbsp; 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